How KOR is Using Ideas from Made To Stick
I had the chance to read Made To Stick a few years back so it was good to find a reason to pick it up again. In this post I’d like to run through a few key chapters and how those are being utilized at KOR . The first is from chapter 3 where the Heath brothers run through how concrete ideas can help people relate to something that they’ve already experienced. Lastly, how triggers in chapter 4 can help make an idea credible. In chapter 3 the Heath brothers explain how concrete examples are something the senses can capture and help relate to something people have already experienced. In turn this helps people understand and remember ideas that could be hard to explain due to their complexity. The authors give some excellent examples of how this was used when pitching movie ideas to Hollywood producers (e.g. the movie Speed being pitched as “Die Hard on a Bus”). I’ve pulled this section from the book as it relates to something we’re currently dealing with at KOR, specifically